How It Works

How A Painfully Simple Marketing Idea Can Make Your Supporters Nuts About You and Your Business

You’re About to Discover How To Leverage the Secrets Behind: Dale Carnegie’s Book “How To Win Friends and Influence People” to Build A Raving Pack of Fans Who Refer You Month In and Month Out, Regardless of the Economy.

Real Estate is a brutal profession…

Agents are left to fend for themselves, eating only what they kill. They don’t have the luxury of a fat corporate salary to rely on… so they’re forced to break their backs, sacrificing their personal time to work day and night for a commission check.

But living a life in fear and uncertainty isn’t for everyone…

Some agents have ‘figured it out.’ These agents seem to easily generate six and seven figure commissions while working with quality, motivated clients who respect them and value their time. You may be thinking of an agent like this right now and my guess is that you’d like to share the lifestyle and confidence these agents have…

How You Can Join the Pack of Elite Agents Who Live A Lifestyle of Freedom and Confidence in Their Business

In the next few minutes, I want to share with you the secrets that separate elite agents from everyone else…

Understanding these secrets will allow you to live a life of confidence and certainty. You’ll practically guarantee yourself a steady stream of quality clients, month after month, regardless of your local market or economy.

Your friends and family will respect you for your knowledge and generosity. And they’ll reward you by consistently sending you referrals of quality prospects who qualify and close. You’ll never again have to worry about where your next commission check is coming from.

I know this is a bold claim… And I don’t expect you to believe it just yet. I’m simply asking that you suspend your disbelief while I explain exactly how you can these results in your business.

First, let’s start with one powerful discovery that will instantly change the way you spend your energy on marketing…

Why You Should Focus Your Energy on the One Area of Business

That Drives 74% of All the Sales In Real Estate

If you knew that 74% of the very best real estate clients came from just ONE source, would you employ a quick and easy strategy to capture and dominate that source?

You’d be crazy not to, right? After all, you have very limited resources to market your services, so you better spend them in the most effective, highest-potential areas possible. Well, check this out…

The National Association of REALTORS® publishes a very interesting survey each year titled, “Profile of Buyers and Sellers”. And if you ever got your hands on one…opened and read some of their survey results…you’d be astonished to discover it contains the ultimate secret to your success in real estate.

Success based on true facts, not opinions or guesses.

For example, look at what I recently discovered and tell me if it hits a nerve with you…

Approximately 74% of ALL clients select their agent because: 1) They had an existing relationship with the agent (not just “knew” the agent, but a true relationship), or 2) Were referred to the agent from a trusted and influential source.

Nearly THREE-QUARTERS of all clients are found…

…NOT from cold prospecting…

…NOT from a listing sign…

…NOT from floor time…

…NOT from a newspaper or magazine ad…

…NOT from FSBO’s or expired listings…

…NOT from a fancy web site, “social marketing” or blogging.

Not from any of those things…

You KNOW working by referral is the way to go.  But when things get slow, agents focus on all the stuff that doesn’t work.  It’s easy to focus on these because they make you feel ‘busy’…  the problem is that they don’t produce results.

74% of business is done through RELATIONSHIPS. Real estate isn’t about buying and selling homes… it’s about building sincere relationships with people and helping them solve a major problem in their life.

When you realize that relationships are the most important thing agents can invest their time and money into, the next obvious step is to spend time studying ‘The Bible’ of relationship building…

The Secret Formula for Generating Referrals, Hidden in Dale Carengie’s “How to Win Friends and Influence People” Book (AKA – ‘The Bible’ for Building Relationships.)

Dale Carnegie has written what many consider the ‘Holy Grail’ for building relationships. This book was first published in 1937 and has since sold over 16 million copies worldwide. Even today, experts still consider it one of the top books on building relationships…

Why is this book still a best seller?  Because human nature doesn’t change over time.

Marketing is always changing.  Tomorrow there might be a new Twitter or Facebook to use for marketing. These come and go.  But the principles of human behavior stay the same, year after year.

And if you understand the core principles of human nature and apply it to your business, you’ll be able to create a steady stream of referrals, regardless of the marketing tactics you use or the industry you are working in.

Fortunately, Dale Carnegie has revealed one of these hidden principles in his book.   This secret is first revealed on page 18. Many people breeze over this secret… I’ve copied the text exactly, so you can read it for yourself…

There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it…

…The only way I can get you to do anything is by giving you what you want.

What do you want?

Sigmund Freud said that everything you and I do spring from two motives: the sex urge and the desire to be great.

John Dewey, of America’s most profound philosophers phrased it a bit differently. Dr. Dewey said that the deepest urge in human nature is ‘the desire to be important.’ Remember that phrase: ‘the desire to be important.’ It is significant. You are going to hear a lot about it in this book.

This was the first time in the book he highlights this secret. As the book continues, he quotes of the world’s greatest minds who share the same philosophy…

Alfred Alder said, ‘It is the individual who is not interested in his fellow men who has the greatest difficulties in life.’

Abe Lincoln said, ‘Everybody likes a compliment.’

William James said, ‘‘The deepest principle in human nature is the craving to be appreciated.’

This theme repeats consistently throughout the entire book.

Tell me… Has it clicked for you yet?

If not, let me spell it out…

To get referrals, you must make your supporters WANT to give you referrals. You must get them to WANT to see your business grow. You must get them to WANT to help you. The more your supporters feel appreciated by you… the more they will WANT to send you referrals.

Almost all agents get this backwards… they think, “I’ll reward my clients by sending them a gift card AFTER they send me the referral.”

That mentality is shared by many ‘average’ agents and it is flawed. It is a mindset based in scarcity and if you stick to it, you’ll spend your entire career wondering where your next commission will come from… You’ll never reach a point of freedom and confidence in your business.

But if you reverse that mentality and focus on rewarding your supporters out of the blue and reminding them how much you appreciate them, you’ll create a stream of referrals that never ends. You’ll have fans for life who consistently send you business because you’re the one friend who makes them feel important and appreciated.

It’s one thing to send someone a “Thank You” card after they give you a gift… It’s something completely different when you send them a “Thank You” card out of the blue that simply says, “Thanks for being you. I really value our relationships together. Here’s a little gift I’ve arranged for you because you’re one of my top supporters. My business wouldn’t be possible without you.”

Think about it:  Which note would impact you more?

Send your clients something that expresses your gratitude and appreciation BEFORE they send you a referral and you’re likely to double the amount of referrals you get in a year.

In fact, doing something nice for your people before asking for a sale has been scientifically proven to increase results…

How A Free Can of Coke Can Increase Sales By 200%

Robert Chaldini, author of New York Times Best Bestseller, “YES! 50 Scientifically Proven Ways to Be Persuasive” highlights study conducted by Dennis Regan that proves the “Theory of Reciprocity.” Applying this theory could increase your referrals by 200%. Here’s how the study was conducted…

Scenario: Two people are in a room taking a test. Person A is an actor hired by the researcher. Person B is the test subject that has no idea. Person B thinks they are there to take a multiple choice test and leave.

In the middle of the test, the actor walks out of the room and comes back 10 minutes later with two cans of Coke. Out of the blue, the actor gives one to person B.

30 minutes later, they finish the test and walk out of the room together. Before they leave the building, the actor asks person B if they’d be willing to buy a few raffle tickets that she is selling for an auction.

Results: Participants who received a free Coke bought 200% more raffle tickets than participants who didn’t!

This is what psychologists refer to as “The Theory of Reciprocity.” This theory states that people respond to a positive action with a reciprocal positive action. If you do something nice for someone else, they feel somewhat obligated to do something nice in return.

Is it clicking YET?

If you send your top supporters something of value that shows how much you value their support and how much you appreciate them… they’ll WANT to support you more. You’ll condition them to WANT to help your business succeed. And, ultimately, you’re going to build your business on a foundation of solid, sincere relationships that will ALWAYS be there to lend you a helping hand.

The only thing you need is a system that automatically follows up with your clients and expresses your gratitude by giving them something of value each month…

The “Lazy Business-Person’s Shortcut” for Building a Rabid Pack of Raving Fans and Steady Referrals…

With No Work, No Stress, No Special Skills and Little to No Cost.

The Referral Squirrel is an automated, direct response marketing system designed to psychologically bond your supporters with you on a deeper level, leading to a lifetime of referrals for you.

Using this system will turn your friends, family and clients into a raving pack of cheerleaders who are eager to help you and watch your business succeed.

Having this loyal support base will create a consistent, steady, reliable stream of income, regardless of the economy. You’ll only work with quality clients, who qualify and close. You’ll become a stand-out agent in your local market, known for your generosity, kindness, and knowledge. New clients will automatically flock to you and you’ll never again fear or be stressed about where your next commission is coming from.

And the best part is that it takes no time, no special skills, and no effort to get started using this system. This is the ‘Lazy Business-person’s Shortcut’ to having a completely systematized, automated, referral-producing follow up system that never lets people forget about you. (You’ll never again have the frustrating experience of losing a customer to another agent because you ‘lost touch’ with them.)

Each month, we partner with a local business to create a specific offer to send to your clients. We negotiate the offers for you and make sure that they are never available anywhere else.

Then we design a certificate, custom with all of your information (headshot, logo, contact info, etc) so it looks like you’ve arranged this offer just for your clients. Because it’s entirely custom, it makes YOU look like a hero to your clients for arranging this offer for them.

Each certificate delivers $10-20 of value to your clients, thanks them for being one of your top supporters, and then asks them for a referral. Here is a sample:

Referral System for Sales People

The text says:

Buy one meal at Wellman’s Rooftop Restaurant and your second meal is on me! Simply show this card to your server when you order.

Realtor Marketing Programs

On the back, it reads:

Holy Moley! Can you believe how fast summer is going? Sometimes it’s easy to forget to enjoy this beautiful weather. This month I want to give you a reason to do just that…

I cannot think of a better idea than having a meal at the new Wellman’s Rooftop Restaurant in WDM. It’s the perfect place for food and drinks on a warm summer evening.

This is just a little something to say “Thank YOU” for always being there and supporting my business. I truly appreciate it. And, as always, if you have a friend who could use my help, please introduce us.

And here is the digital version that agents have been emailing, printing, and stuffing in their monthly newsletters:Marketing by Robb Spearmann

Every month, send these as postcards, emails or in newsletters to your friends, family and past clients as a “Thank You” gift, explaining how much their support and business means to you.

Each month is a new exciting offer for a local business. Each month you remind your clients how much you appreciate them and their support. Each month your supporters receive a REASON to refer you new business.

Most importantly… 12 times per year your top supporters are touched with a piece of value that psychologically bonds them to you and makes them WANT to see your business succeed. Having a fan base eager to watch your business grow is the quickest way to success in real estate.

And you can start building and amplifying that base today by signing up right now….

Unfortunately This System Is Not Designed To Work For Everyone…

It might not even be for you. Agents who are virtually guaranteed to see results are…

  • Agents who understand that their income in real estate is directly proportionate to the number and quality of relationships they have with others
  • Agents who sincerely appreciate their friends, family and clients who support their business
  • Agents who want deeper relationships with people, but don’t have much spare time to spend building them
  • Agents who are tired of throwing money away on marketing systems with lofty promises and zero results
  • Agents who have the majority of their business coming through referrals… or agents who want that luxury, but haven’t figured out how to attain it

Here’s a list of agents who should stay away from this system…

  • Agents trying to ‘turn and burn’ clients without building any sort of relationship with them
  • Average agents with a scarcity mindset who believe that someone must do something nice for them before they’ll ever consider doing something nice for others.
  • Agents who don’t believe that their income will rise based on how much they help others
  • Agents who aren’t committed to building their real estate business over time

If you find that you’re a good fit and you implement this system, you’ll have a marketing weapon, based on the secrets behind Dale Carnegie’s book, that psychologically bonds you to your top supporters and programs them to refer you at every possible opportunity.

You’ll position yourself as the ‘go-to’ real estate professional among your peers… Your friends, family and clients will view you as a ‘stand-out’ professional, respected for your kindness, generosity and talent.

You’ll have a system that can help you net an easy six figure income… You’ll never again have to worry about where your next commission or listing will come from. You’ll have a consistent, steady stream of referral business regardless of the economy or your local market.

When you sign up today, this is what you’ll get:

  • A PDF of a postcard custom designed with your headshot, logo, and contact information. All the custom information makes clients think you organized this just for them… making YOU look like the hero.
  • A custom digital version of the certificate that gives you complete freedom to email or print and send to as many people as you’d like WITHOUT spending any extra money on printing, postage or delivery. We don’t nickel and dime you each time you want to share this with a friend. It doesn’t matter of you send it to 10 people or 1000 people… your cost won’t change.
  • An email written by marketing experts PROVEN to generate results when you send it to your list. You don’t have to spend any time or energy on it… simply copy and paste the email and watch results come rolling in. (Recently, one agent copied this email and sent it to her small list… she had 30 responses… from ONE simple email!)

Referral Squirrel signup

 

 

Why Some Agents Choose to Waste An Extra $200-$500 Per Month By Trying This On Their Own

I’ve talked with numerous agents who have tried this themselves. They go to a local business and organize a deal so they can send out $10 gift certificates to 100 people on their list. But instead of paying $1000 for gift certificates, they work out a special so they only pay when a certificate is redeemed…

Let me show you why they are wasting a few hundred dollars each month…

Let’s say the agent sends certificates to 100 people and 20 people use them… Now they have a $200 tab on TOP of the cost of designing the certificates and sending them to their clients. (Not to mention the hours they spent organizing and designing it…)

Bottom line, they end up spending a few hundred dollars and a couple hours of their time…

The beautiful part about the Referral Squirrel is that it doesn’t require any of your time. And it most definitely doesn’t require a $2000 investment on some overpriced seminar…  You don’t have to spend $800 on some fancy-schmancy ‘guru system’ that will simply try to upsell you on another product… And you don’t have to spend $500 hiring a fancy coach to teach you how to do this…

You Can Solve All Your Referral Problems… For Only $1.64 per day!!

This entire system only costs $50 per month. That is a downright BARGAIN. I’ve had agents laugh at me when I told them the price because they’re easily getting a 5x-10x return on their investment.

Think about it… this system costs less than your phone bill…. Less than your cable bill… Less than your heating bill…

(And when was the last time ANY of those made you money?)

There are no sign up fees.  No BS minimum monthly commitments. And no hidden fees that you don’t discover until it’s too late…

Because we’re so confident in this system, we don’t make you sign any long term contracts. It’s simple. We believe that, by consistently delivering a product that delivers results for you, you’ll want to keep using it.

If you keep getting amazing results, month in and month out, like most agents do… you’ll have no reason to cancel. But if, for some reason you become unhappy with the service at any time, simply shoot us and email and we’ll cancel your account… No hard feelings.

You have complete freedom to stop using this system whenever you become unhappy. Period.

But our “no commitment” philosophy is only the beginning. Thinking about signing a 12 month contract makes us want to vomit… so we’ve decided to completely reverse the ‘traditional’ signup process for you.

While many companies ask you to sign up for 12 months, putting ALL of the risk on your shoulders… We’ve decided to bear the burden of risk for you and let the results speak for themselves.

 

We’re Giving You a Rock Solid, 12 Month Money Back Guarantee That Will Knock Your Socks Off

Yes. You read that right. A 12 month guarantee. “But NOBODY does that…” Exactly.

If you use our system for 12 consecutive months and mail or email at least 100 of your top supporters every month, we GUARANTEE that you will, at the very minimum, TRIPLE your investment in this system.

Let’s put that into hard numbers. If you use this system for 12 months, it will cost you a grand total of $804. By sending this consistently to your top 100 A-list supporters, I guarantee that you will generate at LEAST one more referral next year.

All it takes is one solid referral from a top supporter and you’ve instantly TRIPLED your money. For most agents, this is simply a ‘no-brainer.’

(But as the Coke study pointed out… Don’t be surprised if you see the number of referrals you get double over the course of a year after you start using this system.)

So Now You Have A Decision To Make…

One option is to turn your back on all of this…on everything I’ve presented to you…and try your best to forget about it. If you are serious in surviving this brutal market and you read everything I just told you, that will be very, very tough to do…

Another option is to procrastinate, to “put it off.” To tell yourself you’ll do it “later”…as soon as the market improves or timing is better. Please forgive my bluntness, but that’s horse hockey!

You can’t have it both ways. Procrastination only gives you restless days and sleepless nights…

Your only other action is to ACT NOW…Simply click below and I’ll walk you through the process.

If you still have unanswered questions, call me directly at (515) 202-0398.  I’d be more than happy to answer any of your questions.

Whatever your decision, I hope this report gave you some helpful insights about how to grow your practice to thrilling new heights. And if you decide to become part of our Referral Squirrel family, I look forward to hearing about YOUR success too!

- Steve Casteel

The Referral Squirrel

A Quick Recap of Everything You’ve Learned…

P.S. The National Association of REALTORS statistics… Dale Carnegie’s book “How to Win Friends and Influence People”… and the Coke can study ALL PROVE there’s ONE marketing strategy that can overcome any economy, and generate more clients, more referrals and more repeat business than everything else you’ve ever seen or used – COMBINED! You now know that strategy. Question is: How Are You Going to Employ It Into YOUR Business?

Work “smart” not hard. Separate yourself from the “masses.” Join our family of agents and put our marketing experience to work in your practice for just $2.20 a DAY! This is not a “pipedream” for you. 30-Minutes a month is all it takes…because it’s DONE FOR YOU. And it will change your life. But hurry… agents are quickly filling up spots in our system and you don’t want to be left out.

P.P.S. Whenever you make an important buying decision, try asking yourself these three questions…

What is the best case scenario?

What is the worst case scenario?

What is most likely to happen?

If you’re not comfortable with all the possible outcomes, don’t invest.  If you are comfortable with all three answers, then the decision is easy… Invest.

So ask yourself… What is the best case scenario from trying this program? You copy and paste the campaigns and double or even triple the amount of referrals you generate this year.

The worst case scenario? You copy and paste the campaigns… Send them every month for an entire year and you only generate one referral from it and (for some God-awful reason) you don’t generate ANY return.  No matter how unlikely that is, if it happens, you’ll still get ALL of your monthly investments back. You have nothing to lose and everything to gain.

What is most likely to happen? Most likely, you’re going to build deeper relationships with your top supporters and they’re going to reward you with a steady stream of referrals, month after month. The number of referrals you get will increase. You’ll work with quality clients who qualify and close. And you won’t continually have the burden of stressing over where your next listing comes from.

Knowing these facts, it would be CRAZY for you to not at least try this system for a few months…

So click the button below and sign up now:

Referral Squirrel signup

 

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